News Categories: In the News

4 things you need to know about marketing before you enter the Dragons’ Den

How you market your business can make or break it; and, for many start-ups, a lack of budget for marketing activity can feel like a barrier to success.

But, for smaller companies trying to compete with the bigger players, marketing doesn’t have to be about fancy – and often expensive – advertising campaigns.

Instead, offering customers an excellent experience when they engage with you on a day to day basis can work wonders for your reputation.

Firstsource marks successful first year with global degree – Belfast Daily

Source: Belfast Daily One of Northern Ireland’s largest private sector employers, Firstsource Solutions is marking a record first year in its unique degree partnership with Ulster University. The Customer Contact Management degree has attracted more than 280 employees worldwide and 134 in Northern Ireland to study, gain professional qualifications and

Firstsource ranked ‘High Performer’ in HFS 2016 Mortgage As-a-Service Blueprint

Horses for Sources writes on Firstsource: “the High Performers in this year’s Blueprint are a highly competitive set of service providers: Genpact, Infosys, ISGN/Firstsource, Sutherland Global Services and WNS. They have high execution capabilities and are growing their client bases as a result of investments in future capabilities and innovation.”

The Times: Customers insist on better service

Customer service is now a major differentiator in competitive markets where brands strive to stand out from the rest, but some do it better than others. “2016 is fast becoming the year of the chief customer officer,” says Simon Hunt, director of customer experience at Firstsource Solutions. “The C-suite shake-up reflects the fact that many companies are facing growing pressure to put customer experience at the heart of their businesses…

The Economic Times: Firstsource buys US-based ISGN’s mortgage BPO business

Business process outsourcing company FirstSource said it acquired US-based mortgage service provider ISGN’s BPO business, as it looks to expand into higher-margin services. The company said that over 700 employees from ISGN’s BPO division in the US and India will join FirstSource through this acquisition…

Economic Times: "Firstsource completes acquisition of ISGN’s BPO unit"

Publication: Economic Times Firstsource Group USA Inc., wholly owned subsidiary of Firstsource Solutions Limited, a RP-Sanjiv Goenka Group company and a global provider of customized Business Process Management (BPM) services said that they have completed the acquisition of the BPO division of ISGN Corporation (“ISGN”), a leading provider of end-to-end

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