RP Sanjiv Goenka Group

Sub Industry: Media

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US telecom giant uses advanced analytics to rapidly increase cross-selling performance

The challenge: Improve cross-selling across service categories The client is a multibillion-dollar global telecommunications and mass media conglomerate headquartered in the United States. With a subscriber base of over 28 million customers, it is one of the largest quadruple-play service providers in the country. The client was pursuing a quad-play

A leading UK communications company increases website conversions by 250%

Background NOW TV is a leading UK-based telecommunications player that provides no-contract subscription internet television, broadband internet, and landline telephone services. Since its launch in 2012, NOW TV has changed the way UK viewers watch the latest movies, TV series and exclusive live sports through pay TV. Today, 4% of

Viva la (digital) revolution!

Exactly two decades ago, the volume of business emails exchanged surpassed that of regular mail for the very first time – and there’s been no going back since.

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