Sub Industry: Retail Banking
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Industry views: How automation can help transform the financial services landscape
RPA is hugely beneficial to commercial finance divisions, for example, where efficiency and cost-effectiveness is of paramount importance. And in such a heavily regulated industry, the technology also eliminates room for human error.
Customer experience: Marketing’s new battleground
If brands are to stake their claims on customer loyalty – and attract more consumers through excellent customer service – it is vital that they understand who has responsibility for delivering second to none customer experiences.
The automation opportunity in financial services
Gone are the days of the “bank for life”: in a saturated and competitive marketplace; consumers know that power is rightfully in their hands, those who come across a more attractive offer or poor customer experience are more likely to switch providers than ever before.
The power of great customer service
Contact centre agents are on the frontline of customer service, acting as ambassadors for a brand. Having the right people and processes in place to handle customers is arguably the most important thing a business can do to get ahead and follow best practice.
