RP Sanjiv Goenka Group

Designing an omnichannel strategy to delight today’s multi-channel customers

Omnichannel always sounds great in theory, but it’s harder to make it work in practice – particularly if you have legacy infrastructure constraints and don’t want to spend tens of millions.

This eBook looks at the business case for omnichannel and proposes a three-step approach for thinking through a practical omnichannel strategy that can deliver results without a huge upfront investment.

Know more about:

  • How omnichannel leaders think
  • Setting up an omnichannel roadmap
  • Developing customer-centric KPIs

Today’s savvy consumers navigate between many digital touchpoints for a single transaction. Learn how to design an omnichannel strategy.