Designing an omnichannel strategy to delight today’s multi-channel customers

April 22, 2020

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Omnichannel always sounds great in theory, but it’s harder to make it work in practice – particularly if you have legacy infrastructure constraints and don’t want to spend tens of millions. This ebook looks at the business case for omnichannel and proposes a three-step approach for thinking through a practical omnichannel strategy that can deliver results without a huge upfront investment.

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