Data-driven operations to drive growth
With growing content proliferation and fragmentation, increasing your subscription base is the only sure-fire way to thrive in the marketplace. Fuse analytics with digital FTEs and human intervention to increase the number of subscribers and engender brand loyalty – without inflating your acquisition costs. Our data models and advanced algorithms develop target subscriber personas and drive personalized omnichannel campaigns to boost fresh subscriptions and renewals.
"The insights from Firstsource’s analytics team were enormously valuable. Firstsource really got to the root of what was causing customer complaints, improved the accuracy and helped us in fixing them. The results on our core metrics speak for themselves where NPS, FTR and Save Rate have improved significantly month on month. It was joint teamwork with great collaboration between both businesses – outstanding work all round."
Adi Heesom
Director of Operations
