Intelligence is everywhere.

Accountability isn't.
We design, build, and run AI-native operations for the world's most demanding industries, and stand behind the outcomes.

Anyone can rent you intelligence. We help you own it.

7 of Top 10

US health insurance plans

14 of Top 20

US mortgage lenders & servicers

6 of Top 10

US credit card issuers

Leading

UK broadcasters

100+

global clients in regulated industries
A new kind of partner

The full-stack intelligence operator

The old model hands you off: one firm writes the strategy, another builds the tech, a third runs the work. Accountability falls through the gaps, and outcomes falter. We're built differently. One team that does all three, under one contract, and owns the outcome.
Transform

We rethink the operation

Built for the agentic era: a fresh operating model, workforce, and commercial construct - not bolted onto the old playbook.
IMPLEMENT

We build the intelligence in

Decision engines and agentic systems wired into your stack — production systems, not pilots or slideware.
OPERATE

We run it and own the result

A human-plus-AI workforce running the work to the numbers we stand behind, getting smarter with every decision.

One team. One contract. One continuous motion.

Strategy, build, and run aren't handled between vendors — they're one accountable team. That's what turns AI capability into enterprise value: a single owner for the outcome. Yours, with us.
What makes it real

Intelligence That Operates

01

Domain intelligence

Hard-won knowledge of the world's most demanding industries, encoded as decision logic that handles the edge cases.
02

Full-stack delivery

Design, build, and run agentic operations under one roof, under one contract.
03

Compounding intelligence

The longer we operate, the smarter the foundation gets — every engagement compounds.
04

Outcome accountability

We don't just deliver outcomes — we underwrite them. Revenue tied to results, not inputs.
05

Governed autonomy

Trust isn't assumed, it's architected — governance built into every system, earned through performance.
The old model, where you hand off disparate parts and manage a vendor, doesn't hold up when the technology is moving this fast. Firstsource is a true partner that has actually made the leap. They're not advising us on AI. We're reimagining processes and co-creating new capabilities inside our business, and owning what comes out the other side. That's a different conversation entirely.
Bala Viswanathan
Bala Viswanathan
Founder & Group CEO, Aptia Group
Where we go deep

Deep enough to know the edge cases that break everyone else's AI

Banking and financial services

Banking and financial services

We cover front office, back office, and middle office operations for mortgage origination & servicing, lending services, cards, collections, and fraud operations.
Health plans

Health plans

We are the full stack partner across
claims management, enrollment, member services, and prior authorization for leading health plans.
Healthcare provider

Healthcare provider

We partner with healthcare providers, large and small, to manage their operations across patient access and support, medical coding, and revenue integrity and recovery.
Communications

Communications

We support leading telecom, enterprise, broadband, mobile, and other communications service providers across customer operations, lifecycle management, and billing operations.
Media

Media

We partner with leading publishers and streaming content platforms to provide billing operations, customer lifecycle management, and community management capabilities.
Energy and utilities

Energy and utilities

Across energy retailers, oil and gas service providers, and water utilities providers, Firstsource manages the revenue, customer, and service operations at scale.
Technology

Technology

Firstsource works with tech-native platforms, hyperscalers, FinTechs, EdTech, and digital native marketplaces to provide implementation, GenAI data services, and tech services.
Retail and digital marketplaces

Retail and digital marketplaces

Firstsource provides customer experience and lifecycle management, fulfillment, order and returns management, and catalog operations related capabilities to retailers.
EdTech

EdTech

Firstsource provides learner acquisition, support, enrollment, financial counseling, and other related services to traditional institutes and EdTech platforms.
What we run

Strategy, technology, and operations, under one roof

Consulting

Operating-model, workforce, and commercial redesign for the agentic era.

Customer experience

AI-native customer operations across voice, chat, and digital channels.

Collections

AI-driven collections that lift recovery while protecting the relationship.

Intelligent back office

Document, transaction, and exception processing — automated end to end.

Tech services

Decision engines, agentic engineering, and systems built to run in production.

GenAI data services

Data engineering and annotation — the pipelines that feed your AI.

Marketing services

Performance marketing and content operations, run at scale.
The Engine Underneath

The reason our operations get smarter every day

Every operation we run captures the decisions, exceptions, and judgement calls your best people make, and turns them into institutional memory that compounds. We call it Kairos.
Recognized by the analysts who watch this market

The case is ours to make. The validation isn't.

Independent analysts and advisors track who actually delivers in regulated operations. Here's where they place us.
Everest Group

PEAK Matrix® Leader

Healthcare Payer Intelligent Operations, 2026
Avasant

RadarView™ Leader

Mortgage Business Process Transformation
ISG

Provider Lens® Global Leader

Generative AI Services: Strategy and Consulting Services and Develoment and Deployment Services
Firstsource

$1B+ in revenue

Part of the RP-Sanjiv Goenka Group. With an established global presence, we are a trusted growth partner for leading global brands.
Partner with Firstsource today

Ready to move from AI promise to operations reality?

Start with a short, fixed-scope discovery. We'll show you exactly where AI can change the economics of your operation, before you commit to anything further.