Analyze customer sentiments, emotions and behavior across channels

With customers increasingly in the driver’s seat, customer intelligence has never been more important in creating competitive edge.

Leverage our proprietary firstCustomer Intelligence (FCI) tool to derive actionable insights from customer interactions, with in-depth and near real-time analysis of customer sentiment, emotions and behavior – across multiple communication and feedback channels. The tool uses speech and text analytics to capture interactions (calls, web chat, email, self-serve) and feedback across different channels (social media, CSAT surveys and reports) to identify avenues for improving associate productivity and NPS

Outcomes delivered

Empathetic interactions driven by outcomes that matter to customers

Reduced customer effort and improved experience

Increased customer lifetime value and reduced churn

Lower cost to serve

100+
Global clients

Trusted by FTSE 100
and Fortune 500 companies

24,000+ people
across 39 delivery centers

Stay ahead with Firstsource

2 Billion

back office transactions

3.1 Million

web chats

3.7 Million

email responses

200 Million

customer interactions

Explore insights

Analytics for Customer Experience

A 3-Step Approach to Harnessing the Richness of Voice Data

Firstsource reduces operational turnaround time by 86% for a prominent UK car insurer

Firstsource increases website conversions by 250% for a leading UK communications player

Results delivered

Reduced ~$7.2 Bn
uncompensated care cost

Generated ~$1.4 Bn
additional cash for hospitals

Adjudicated claims worth
~$2.5 Bn

Managed Invoice Financing
assets of ~$6 Bn

Managed collections book
size of ~$3.8 Bn

~$60 Bn
Mortgage loans funded

Resource Type

firstCustomer Intelligence

Fuel personalized customer experience in real time​

Use speech and text analytics to improve associate performance and customer loyalty