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Taking customer satisfaction to the next level

As published in Global Telecoms Business

James Eyre, VP of marketing at Firstsource Solutions, explores why customer experience is such an important part of boosting telecoms business today.

When it comes to customer satisfaction, the telecoms industry has faced significant challenges in recent months. Vodafone’s breach of consumer protection laws and the sector as a whole facing low scores in the latest UK Customer Satisfaction Index are both examples of the way that customer experience is shaping perceptions of the industry.

Firstsource among £1 billion in deals from UK PM's trade mission to India

As seen on UK’s official government website:

Prime Minister Theresa May’s visit to India from 6 to 8 November 2016 resulted in over £1 billion worth of deals between UK and Indian companies.

The Prime Minister used the visit to deliver on the ambitious vision for Britain after Brexit forging a new global role for the UK as a country with the self-confidence and the freedom to look beyond the continent of Europe.

The Prime Minister said:

4 things you need to know about marketing before you enter the Dragons’ Den

How you market your business can make or break it; and, for many start-ups, a lack of budget for marketing activity can feel like a barrier to success. But, for smaller companies trying to compete with the bigger players, marketing doesn’t have to be about fancy – and often expensive – advertising campaigns. Instead, offering customers an excellent experience when they engage with you on a day to day basis can work wonders for your reputation.
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