Ashish Chawla heads the CX and Consulting capabilities, globally for Firstsource, leading the team responsible for designing and deploying next-generation customer experience offerings for new engagements and transforming existing relationships.
Before joining Firstsource Ashish was at Cognizant for more than a decade in multiple leadership positions across Consulting and Digital Operations. He also incubated and ran Cognizant’s Digital Content offering where he conceptualized and ran large global transformation initiatives. Before Cognizant, Ashish held multiple roles at CSS, Wipro, Sify, and UTV across the US, Europe, and various parts of Asia.
A prolific writer and thought leader, Ashish has published papers in leading journals on subjects ranging from Content Democratization to AI-driven Customer Experience. Ashish lives in Princeton, New Jersey, and is an avid golfer and keen poet.
