RP Sanjiv Goenka Group

Distributed Operating Model

Distributed Operating Model for customer service​

Design the customer experience of the future


Supporting volatile demand or seasonal peaks in the new normal demands seamless agility and scalability. Our Distributed Operating Model merges an in-contact-center approach with the work-at-home (WAH) model for exceptional customer experience outcomes. It allows you to deploy skilled associates at short notice along with the right technologies and data security standards, ensuring rigorous information security.

Stay ahead with Firstsource

Recruit better talent across geographies

Ramp up and down easily

Ensure business continuity

Minimize physical footprint and go green

Improve productivity & retention

Boost customer satisfaction and loyalty

UK-based media and broadcasting company boosts associate productivity by 10% with work-at-home model

How we do it

Remote management of the end-to-end operating cycle

from associate recruitment, training and development to technology deployment, workflow management and scheduling, and monitoring and analysis – across a range of front and back office processes.

Attract, recruit and train people virtually

around the globe, including the UK, the US, India and the Philippines, building tenured, high performing teams aligned to your exacting requirements.

Lifestyle scheduling

for associates, supporting a mix of shift options, including full and part time as well as split shifts.

Our clients​

Banking and insurance​

Telecom and media


A distributed operating model for customer service

Explore insights

Moving customer service operations to an at-home model

Delivering improved revenue recovery for a leading US financial services company

Managing debt recovery & customer experience for the world’s largest card issuer

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Eddie Monteiro

Eddie is currently Chief Operating Officer at Educational Testing Service (ETS), where he sets and drives the transformation agenda across the company and has responsibility for all technology and operations functions in addition to the College Board, K-12, and teacher licensure businesses. He previously ran business and technology services at Pearson, where he built a global team to enable scalable delivery of enterprise functions. Prior to that, while at IBM, he held several executive leadership roles in the US, Mexico and Brazil across a diverse set of industries and clients.
Geetha Krishnan

Geetha Krishnan

Geetha Krishnan consults with the Indian Institute for Human Settlements in Bangalore as Senior Advisor and Head of Digital Blended Learning, where he spearheads their online learning and continuing education portfolio. Over 25 years, Geetha has played senior roles in diverse sectors such as academia, online learning, and advertising. In his last role as Director – Centre for Executive Education at the Indian School of Business (ISB), Geetha was head of the profit center comprising more than 50 open enrollment and long duration programs and spearheaded ISB’s foray into online learning by enabling their partnership with Coursera.
Susan Aldridge

Susan Aldridge

Dr. Aldridge is an Executive Higher Education Consultant to university presidents and ministers of education regarding business models and technology-enhanced education. She recently retired from Drexel University after serving six years as president of Drexel University Online overseeing more than 125 online programs. During her six-year tenure as President of University of Maryland Global Campus (UMGC), she doubled the university’s enrollment to 97,000 – to become the largest public American university. She also served as Vice Chancellor for Troy University’s Global Campus managing online programs and satellite campuses in 12 countries and 17 states.

Alan Greenberg

Alan Greenberg

Previously Director Apple Education EMEA and APAC, Alan led the team that built Education Podcasting and iTunes U. He has worked on the development of Apple Education mobile strategy, iOS Education APPs, and developed the SEED CSR project in China, a collaboration between Apple, Foxconn, and Pearson. Executive Board of WideCells Group Plc, Group CBDO, and EVP & Founder of Wideacademy; his working contributions include multiple technology engagements providing domain expertise across digital, mobile, brand, scale-up, international business development, and venture capital.

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