RP Sanjiv Goenka Group

Stay Ahead: Firstsource unveils new brand positioning

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Firstsource Solutions Limited (NSE:FSL, BSE:532809), a global provider of customised Business Process Management (BPM) services and a RP-Sanjiv Goenka Group Company, unveiled its new brand positioning, today.

The tagline ‘Stay Ahead’, positions Firstsource as a forward-looking and client-centric company that possesses capabilities and agility to navigate through challenging business scenarios. It plays to Firstsource’s strength as a transformation partner to its stakeholders, empowering them to stay ahead of the curve through enhanced experiences.

In essence, ‘Stay Ahead’, the new positioning holds within it the promise of progress and growth for all its stakeholders – clients, employees, shareholders and communities – alike.

Speaking on the occasion, Sanjiv Goenka, Chairman of the RP-Sanjiv-Goenka Group and Firstsource Solutions, said: “I am very pleased with the progress Firstsource has made over the last few years. Through its suite of offerings, Firstsource renders sustainable value to its stakeholders enabling them to stay ahead of the curve. The new brand positioning ‘Stay Ahead’ is a reflection of its evolution from a pure play BPO player to a technology-driven BPM Company, riding the digital wave. I wish Firstsource the very best and hope to see it grow from strength to strength and emerge as a force to reckon with.”

Rajesh Subramaniam, Managing Director and CEO at Firstsource Solutions, said, “The brand refresh aims to position Firstsource as a robust, reliable, forward-thinking Company that lives up to its word of being a ‘Transformation Partner’ to all its stakeholders.”

He further added, “For our customers, we offer high-impact solutions that help them stay ahead of the curve. On the employee front, our high-performance culture encourages our people to do their best because we believe skilled, motivated and empowered people drive better business. When customers and people play their part, it yields better value for shareholders that enables them to repose their faith in the company with their hard earned money. In addition, as a responsible corporate citizen, we strive to engage with the communities around us to help them stay ahead of the challenges they face.”

The ‘Stay Ahead’ brand philosophy will be manifested through our key stakeholders


As a brand custodian of Fortune 500 and FTSE 100 companies, Firstsource focuses on devising broad based and pinpointed strategies as it deploys a unique combination of multiple technologies in the wide spectrum of Digital transformation to help clients stay ahead of the curve. The overarching goal is to improve the clients’ customer journey and enhance the customer experience.


The new brand positioning infuses the workplace culture with a renewed sense of a shared purpose. As emerging technologies are integrated into the workstreams, employees get an opportunity to re-skill and stay relevant to address future requirements.


The Company believes in delivering superior value to its shareholders over a period of time and will deliver on the faith reposed by the shareholders in the company.


As a responsible corporate citizen, the Company is committed to make a difference to the communities around it. Therefore, to enable them to stay ahead, it leads and supports several CSR initiatives on an on-going basis.

For more information about Firstsource’s new brand positioning, please visit the Firstsource website.


About Firstsource

Firstsource Solutions Limited, a RP-Sanjiv Goenka Group company (NSE: FSL, BSE: 532809, Reuters: FISO.BO, Bloomberg: FSOL@IN), is a leading provider of customised Business Process Management (BPM) services. Firstsource specializes in helping customers stay ahead of the curve through transformational solutions in order to reimagine business processes and deliver increased efficiency, deeper insights and superior outcomes.

We are trusted custodians and long-term partners to 100+ leading brands with presence in the US, UK, Philippines and India. Our ‘rightshore’ delivery model offers solutions covering complete customer lifecycle across Healthcare, Telecommunications & Media and Banking, Financial Services & Insurance verticals.

Our clientele includes Fortune 500 and FTSE 100 companies.

For more information, please visit www.firstsource.com


Joyneel Mukherjee


(+91 85848 20335)

Sarika Rath


(+91 98863 78198)

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