RP Sanjiv Goenka Group

Firstsource appoints firstlight to amplify brand engagement

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firstlight has been appointed to manage external communications for Firstsource, a leading global business process outsourcing company.

Firstsource works with companies to help improve customer experience and address business challenges across the banking, financial services, healthcare, telecommunication and media sectors. Its clients include some of the world’s leading and most powerful brands.

firstlight will support Firstsource showcasing its credentials as a valuable business partner across its key sectors, demonstrating the way that it helps clients adapt to changing consumer, technology and regulatory trends.

Firstsource currently employs 24,000 people, worldwide, delivering around one million consumer engagements a month and has 6 sites across the UK.

Commenting on firstlight’s appointment, Kerrie Markou, Global Marketing Director at Firstsource Solutions, said: At Firstsource, we are passionate about the relationships we develop with our clients who place such trust in us to represent them when dealing with their customers. For us it’s important to understand and work as an extension of our clients’ brand to deliver world class customer service. We look forward to working with firstlight to demonstrate the positive impact we can have on brand loyalty and customer satisfaction, as well as our clients’ bottom line.’’

Paul Davies, managing director at firstlight, added: “Firstsource prides itself on being not just a deliverer of process but a valuable business partner capable of solving high level business problems. We understand that establishing brand loyalty and customer satisfaction is a huge part of this and look forward to showcasing the ways Firstsource helps customers achieve these goals.’’

For more information please contact:

Paul Davies paul.davies@firstlightpr.com

+44 7971 207017

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