With fintech sweeping across financial services and disrupting long-standing business models, one ponders: what makes for successful fintech? Success stories in fintech are rooted in transformative business models. Technology is the enabler, not the inspiration. This article explores the logic behind a business model approach to fintech and uses debt collection as a business example. There, the nexus of regulatory and lifestyle change inspired new thinking about collection practices, based on decades of collection experience. The outcome has been well received and successful from a performance standpoint.