Overview
A well-established energy supplier with a strong commitment to social responsibility was seeking to enhance its approach to vulnerable customer management and fair treatment practices. Operating in a highly regulated environment where customer protection is paramount, the company recognized the need to go beyond basic compliance requirements and create a truly empathetic, supportive customer service culture that could effectively identify and assist customers in vulnerable situations.
Challenges
- Training Needs: Existing training modules were outdated and insufficient, lacking depth and practical application
- Regulatory Compliance: Required compliance with stringent regulatory requirements for handling vulnerable customers
- Empathy and Fairness: Needed to foster a culture of empathy and fairness within the organisation
- Customer Trust: Ensuring all interactions with vulnerable customers were handled with care and sensitivity to build and maintain trust
How We Made It Happen
Reengineered Training Modules
- We reengineered our Treating Customers Fairly (TCF) and vulnerability training modules, ensuring staff had the skills and knowledge to handle vulnerable customers with empathy
- The updated modules included practical applications and real-world scenarios
Enhanced Support Systems
- We recruited and upskilled trainers, team leaders, and QA staff to deliver the new training and provide ongoing support
- This created a robust system that reinforced fair treatment and effective vulnerability management
Operational Rigor
- We held daily meetings to share experiences and best practices, fostering continuous learning and improvement
- This collaborative approach ensured staff were well-equipped to handle vulnerable customers with care and sensitivity