RP Sanjiv Goenka Group

The Firstsource Automation League

Change the game with citizen development

Put the power of automation in the hands of your people

Create true business agility

In today’s digital-first world, winning companies are those that transform at speed. Equipping people, even those without programming skills, with the right tools and skills hastens digital transformation. Employees are more engaged and invested in digital solutions they help create.

Firstsource’s Automation League makes it easy for the employees on your frontlines to identify automation opportunities based on the challenges they face, and then design and build their own solutions. In doing so, it not only improves productivity but also highlights the role of technology as an enabler and deepens employee engagement with your organization’s digital transformation agenda.

Unleash the power of digital: Explore our offerings

Transform from the ground up
Automation League changes the rules of the game. When people develop their own problem-solving bots, the bots get used because they work, not because they’ve been told to use them.
Achieve more, faster
Automating repetitive tasks gives people more time to focus on higher value tasks. People learn to trust technology and develop a digital-first mindset for problem solving, ultimately doing less but achieving more.
Recruit for success
Identifying and training people who are currently performing manually intensive tasks and with aptitude for technology increases the chances of success. Watch them turn into your program evangelists.

Here’s how the Automation League is already making a difference to our business, and yours


Hike in efficiency


Days, employee-hours saved in a year


Accuracy for processes


Automation ideas


Robots implemented

Sundara Sukavanam, CDO, Firstsource provides insights on the need for democratizing automation through a citizen development model and empowering the workforce to compete in a digital-first environment.

Stay ahead with Firstsource

We’ve partnered with the best to maximize impact. Our Automation League training methodology integrates a digital mindset with a unique skilling methodology and mentoring to maximize impact.

BPO partner to scale efficiently

Our onshore/offshore footprint helps you effectively assess and plan in the pre-acquisition phase and drive desired outcomes in the post-acquisition phase.

Joint go-to-market

Leverage our leadership position in sectors such as Healthcare, Financial Services and TMT to identify GTM opportunities and drive joint GTM strategies.

Digital transformation

Assess digital transformation potential and drive rapid transformation using DECC, Intelligent Automation, platforms, and analytics.

We won the award for Best Citizen Developer Program at the 2021 edition of UiPath Automation Excellence Awards. Led by our Chief Digital Officer, Sundara Sukavanam, the Firstsource Automation League aimed to drive a digital first mindset from the ground up.

Explore Insights

Seven steps to citizen development​

How to unlock the potential of employees to scale automation with a citizen development model

Behind the hype: does citizen development really work?

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Eddie Monteiro

Eddie is currently Chief Operating Officer at Educational Testing Service (ETS), where he sets and drives the transformation agenda across the company and has responsibility for all technology and operations functions in addition to the College Board, K-12, and teacher licensure businesses. He previously ran business and technology services at Pearson, where he built a global team to enable scalable delivery of enterprise functions. Prior to that, while at IBM, he held several executive leadership roles in the US, Mexico and Brazil across a diverse set of industries and clients.
Geetha Krishnan

Geetha Krishnan

Geetha Krishnan consults with the Indian Institute for Human Settlements in Bangalore as Senior Advisor and Head of Digital Blended Learning, where he spearheads their online learning and continuing education portfolio. Over 25 years, Geetha has played senior roles in diverse sectors such as academia, online learning, and advertising. In his last role as Director – Centre for Executive Education at the Indian School of Business (ISB), Geetha was head of the profit center comprising more than 50 open enrollment and long duration programs and spearheaded ISB’s foray into online learning by enabling their partnership with Coursera.
Susan Aldridge

Susan Aldridge

Dr. Aldridge is an Executive Higher Education Consultant to university presidents and ministers of education regarding business models and technology-enhanced education. She recently retired from Drexel University after serving six years as president of Drexel University Online overseeing more than 125 online programs. During her six-year tenure as President of University of Maryland Global Campus (UMGC), she doubled the university’s enrollment to 97,000 – to become the largest public American university. She also served as Vice Chancellor for Troy University’s Global Campus managing online programs and satellite campuses in 12 countries and 17 states.

Alan Greenberg

Alan Greenberg

Previously Director Apple Education EMEA and APAC, Alan led the team that built Education Podcasting and iTunes U. He has worked on the development of Apple Education mobile strategy, iOS Education APPs, and developed the SEED CSR project in China, a collaboration between Apple, Foxconn, and Pearson. Executive Board of WideCells Group Plc, Group CBDO, and EVP & Founder of Wideacademy; his working contributions include multiple technology engagements providing domain expertise across digital, mobile, brand, scale-up, international business development, and venture capital.

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