Put your enterprise data to work

Deep data insights to build strategies, drive change and realize superior outcomes ​

Kick-start analytics, accelerate transformation

As a customer-focused organization, you are eager to understand the data that flows through your systems to drive value. We get it.
Firstsource’s Analytics solutions help you harness insights from enterprise-wide data to formulate strategies, enhance operations, improve marketing campaigns, predict customer behavior and facilitate better decisions.

Unleash the power of digital: Explore our offerings

As customers’ digital footprints grow rapidly, analyzing this wealth of information is imperative to driving an exceptional customer experience. Gather insights around customer needs and desires to improve their digital experience and satisfaction.
Identifying bottlenecks and growth opportunities is an essential first step to staying ahead of the curve. Take the guess work out of business decisions. Stay on top of your operations with a holistic view of all aspects of your business.
Engaging with target audiences is becoming increasingly tough given the explosion in content and communication channels. Rely on marketing analytics to understand your customers better and leverage insights for effective brand building.
Today, change is the only constant and volatility is the new normal. Rely on risk analytics to minimize risks and power your organization forward while you focus on core functions.

Industry solutions

Banking & Financial Services

Whether it is minimizing friction across customer touch points, maximizing collection efforts, increasing products per client or reducing exposure to risk; our Analytics solutions breathe new life into every function of your organization.


Making healthcare affordable and accessible to all sections of society has been your constant endeavor. Put Analytics to work to achieve this long-standing objective.


In an industry where advanced math and financial theory form the cornerstone of analyzing risks and driving down costs, our Data Science and Analytics solutions help you transform the way you do business.

Communications, Media & Entertainment

Players in the CMT industry experience a high degree of dynamism in terms of evolving technologies, consumer expectations and macro-economic conditions. Thrive in the fast-paced environment by drilling into data – across operations, customer experience and marketing.

“The insights from Firstsource’s analytics team were enormously valuable. Firstsource really got to the root of what was causing customer complaints, improved the accuracy and helped us in fixing them. The results on our core metrics speak for themselves where NPS, FTR and Save Rate have improved significantly month on month. It was joint teamwork with great collaboration between both businesses – outstanding work all round.”

Adi Heesom

Director of Operations

Stay ahead with Firstsource

2 Billion

back office transactions

3.1 Million

web chats

3.7 Million

email responses

200 Million

customer interactions

Global clients
Trusted by  FTSE 100
and Fortune 500 companies          
26,000+ people
across 42 delivery centers

Explore insights

A 3-Step Approach to Harnessing the Richness of Voice Data

US telecom giant uses advanced analytics to rapidly increase cross-selling performance

Intelligent Automation ​

Combining automation with AI to automate end to end business processes and workflows delivering unprecedented levels of efficiency, quality and speed.

Results delivered

~$7.2 Bn
uncompensated care cost reduced
~$1.4 Bn
additional cash generated for hospitals
~$2.5 Bn
worth claims adjudicated
~$6 Bn
of invoice financing assets managed
~$3.8 Bn
size of collections book managed
~$60 Bn
mortgage loans funded

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