Convert every customer touchpoint into revenue
AI-native marketing operations that convert campaigns into subscribers across global telco brands and communications providers.
2 of Top 5
Telecom & broadcasting companies in the US
Leading
Broadcasting & media companies in the UK
Top
Consumer-technology companies in the US
30+
of the Top Communications companies served globally
WHY THIS MATTERS
What is breaking the telco customer experience
The gap between what subscribers expect and what most telco operations deliver is widening on every contact.
ARPU Erosion
-2%
annual ARPU decline projected despite rising data volumes, as competition commoditizes connectivity.
PwC Global Telecoms Outlook 2025
Cost explosion
25X
cost to acquire a new customers versus retaining an existing one, redefining campaign RoI metrics.
Harvard Business Review
Channel Fragmentation
8
is the average number of channels used to target a consumer. It's 10 for business buyers.
Salesforce State of Connected Customer
PROVEN OUTCOMES
Campaigns that convert meet programs that retain
Real proof from live marketing and sales operations — across global brands
24%
conversion increase
For a global subscription platform, an AI-assisted approach to campaign execution led to increase in subscription sales conversions.
~20%
cross-sell rate
For a leading telecom and media company, a program redesign to incorporate cross-selling on non-sales delivered incremental revenue.
$40M
in revenue
Executing a 3-year retention and loyalty program resulted in driving immediate revenue increase for a telecom and media company.
Customer Experience Offerings Deep Dive
Your marketing engine must run on autopilot
From campaign production to compliance review — built for the telco marketing lifecycle.
Design and execute multichannel campaigns at the speed and volume telco marketing demands. Content operations built for multichannel output without sacrificing compliance or brand consistency.
- Version management across market segments and regulatory jurisdictions
- AI-assisted copy optimization and A/B test variant production
- Broker and dealer collateral production
- Offer and package marketing for new tariff and bundle promotions
Replace manual campaign management with an AI-native ops model: where targeting, scheduling, personalization, and performance feedback run continuously.
- Target persona design with data augmentation
- Predictive audience scoring and lookalike modelling
- Automated campaign sequencing
- GenAI-powered sales chat analysis and phrase corpus identification
- Real-time agent assist for marketing and sales-floor activation
Convert retention into a data-driven discipline — tracking subscriber behavior, designing precision loyalty programs, and executing personalized win-back campaigns before churn becomes a cost.
- Loyalty analytics
- Customer segmentation for precision loyalty and win-back targeting
- Conversational AI and IVR integration
- Cross-sell and upsell programs
- Proactive churn risk monitoring
- Activation and welcome-call programs
Promotional content that clears compliance review first time — across regulated telco markets. Every outbound campaign, offer, and collateral piece reviewed against applicable advertising, consumer, and data standards before it leaves the building.
- Promotional content review against advertising regulations
- Consumer protection compliance for offer and tariff marketing
- Data privacy review for outbound marketing campaigns (GDPR, CCPA, PECR)
- Fair trading and price transparency checks for bundle and tariff promotions
- Broker/dealer collateral sign-off for regulated distribution channels
- Audit trail and governance documentation for regulatory evidence
Demand generation and account-level engagement for telco B2B and enterprise buyers — designed for longer sales cycles, multi-stakeholder purchasing, and the complexity of enterprise connectivity and managed services decisions.
- Account-based marketing programs
- Enterprise buyer persona mapping and content personalization
- Sales enablement content
- Multi-stakeholder nurture sequence design
- Event and demand-generation program support
CLIENT SPOTLIGHT
How we used GenAI assists to turn chat data into a sales performance engine
A leading telecom and media company deployed GenAI-powered automated chat analysis to identify sales phrases, coach advisors in real time, and convert non-sales interactions into revenue without changing the underlying CRM.
11%
increase in cross-sell rates
WHO WE SERVE
CX built for every operator segment
Contact drivers, regulatory pressures, and subscriber expectations differ across every operator type. We build for yours.
Broadband Providers
We turn subscriber data into precision campaigns — persona design, predictive audience scoring, and automated channel sequencing that win and keep high-volume broadband customers.
Mobile Operators
We run loyalty, win-back, and cross-sell programs across prepaid and postpaid, with conversational AI and churn-risk nudges that protect ARPU and lifetime value.
AltNet Providers
We scale demand generation as you grow, with offer and bundle marketing, audience modeling, and campaign execution that turn launch momentum into subscriber share.
Enterprise Providers
We run ABM for a B2B buyer, with enterprise persona mapping, multi-stakeholder nurture, and sales enablement content built for long, complex carrier deals.
INSIGHTS
Latest from the Firstsource team
Insights from the field, real operations, real outcomes, and perspectives from the people making it work in live operations.
contact us
Subscribers judge you on every interaction. Make each one count.
Marketing operations and marketing is under pressure at every organization to deliver. We are solving the toughest problems out there. Our approach lives in your operations.
- A razor-sharp focus on the outcomes.
- Review and improvement on the fundamentals.
- Data-driven and AI-native.