The UnBPO™ Quarterly | September 2026

The UnBPO™ Quarterly | September 2026
Ritesh Idnani
Chief Executive Officer & Managing Director, Firstsource

Foreword - The reckoning we kept postponing

Firms have confused measurement with accountability for years. Why clients now expect partners who own outcomes, not just SLAs and dashboards.

Featured Articles

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What accountability means in the age of AI

A green dashboard and a client who is better off are not the same thing. Why real accountability now demands purpose, depth, and consequences.
Ritesh Idnani
Chief Executive Officer & Managing Director, Firstsource
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The comfortable lie in every talent decision

Tenure and past performance rarely predict who is ready for what comes next. Why Firstsource hires for meta skills like judgment and learning agility.
Shamita Mukherjee
President & CHRO, Firstsource
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How one conversation on day three changed my title  

A new title signaled a bigger shift in the mandate. Why Firstsource's CISO became a Chief Trust and Resilience Officer for the agentic era.
Phani Dasari
Chief Trust and Resilience Officer, Firstsource
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Agentic chronicles: Redefining peak staffing with agentic AI

Seasonal surges used to mean scrambling for temporary hires. Why agentic AI now lets retail, healthcare, and finance teams scale capacity instead.
Aman Dean
SVP - Retail and CPG, Firstsource
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The future of BPO: From labor arbitrage to workflow control

Treating AI as cheaper labor is a trap many BPO firms are walking into. Why the winners will own workflow orchestration, not just headcount.
Sangeet Paul Choudary
Advisory board member, Firstsource
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Why coordination, not content creation, is marketing's real AI bottleneck

New research from Typeface shows why campaigns are taking longer, not shorter, under AI. Firstsource CMO Aniket Maindarkar and Typeface's Abhay Parasnis on the real bottleneck in enterprise marketing.
Aniket Maindarkar
Chief Marketing Officer, Firstsource

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