Aniket Maindarkar is the Chief Marketing Officer at Firstsource, responsible for building the brand strategy and executing it to drive visibility and pipeline. His key focus is amplifying the Firstsource brand through better data, content, and storytelling, along with his real-life experiences of helping several Fortune 1000 companies with their digital transformation journeys. Aniket brings to Firstsource a deep understanding of the Technology and BPO industry, with 30 years of experience across geographies, functions, and services. In addition to running channels and marketing, he has played leadership roles in strategy (including M&A), operations (having set up and run multiple nearshore delivery centers in the Americas), and as a GM running a $1 Bn BPS business. Before Firstsource, Aniket ran the Consumer Goods portfolio at Genpact and was responsible for the vertical’s strategy and marketing. He was also the GM for DXC’s global BPS business, and before that, played multiple roles at Infosys and Infosys BPM for over 16 years. An MBA from Symbiosis Institute of Business Management, Pune, India, and a Bachelor’s in Computer Science from the University of Pune, he also recently completed a course in Data Science and Machine Learning from MIT’s Schwarzman College of Computing. Based in Atlanta, Aniket enjoys adventure sports such as sailing and windsurfing and has completed treks across many parts of the world, including Norway, Iceland, Patagonia, Peru, Bhutan, and Nepal.