How Firstsource is leaning into the disruption to shape GenAI CX

Ritesh Idnani, MD and CEO, Firstsource in conversation with Melissa O'Brien, Executive Research Leader, HFS shares how Firstsource is leveraging the technology disruption to build the CX function of the future and helping clients embrace the agentic AI opportunity.

Dive into the market vision paper to discover how Firstsource is helping enterprises integrate GenAI into their customer experience (CX) strategies and embed it seamlessly into core business operations.