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ISG Provider Lens® Names Firstsource a Leader in Generative AI Services ISG Provider Lens® Names Firstsource a Leader in Generative AI Services

Firstsource has been recognized as a Leader in both the Strategy & Consulting and Development & Deployment (Midsize Providers) quadrants in the ISG Provider Lens™ Generative AI Services 2025 Global Report. 

This recognition reinforces what our clients already see in action. Firstsource is helping enterprises turn Generative AI into measurable business value by moving from pilots to production and scaling real impact across healthcare, mortgage, BFSI, and education.

Report highlights include:

The ISG Provider Lens™ Generative AI Services 2025 Report evaluates how providers use AI to deliver business outcomes. It examines their maturity across consulting, implementation, and governance to identify partners driving measurable enterprise impact.

  • Global benchmark covering the full Generative AI lifecycle
  • Assessment of governance, transparency, and responsible AI practices
  • Comparison of midsize providers' innovation depth, scalability, and client outcomes
  • Key strengths that earned Firstsource its Leader positioning

Built for real-world business impact

ISG highlights how Firstsource’s Generative AI practice is built for real-world performance. Every deployment is engineered for measurable gains in speed, accuracy, and efficiency that translate directly to business results. 

Agentic AI Studio enables rapid deployment

The Firstsource-built Agentic AI Studio brings together more than 50 modular task models and LangGraph-ready orchestration, enabling fast, scalable Generative AI deployments across operations. 

Responsible AI that scales

Through the DEEP lifecycle, Firstsource ensures every initiative starts with clear business goals and delivers measurable ROI with strong governance frameworks. 

Co-creation that delivers value

Firstsource's AI Labs and ROI-linked engagement models allow clients and data experts to design agentic systems that deliver continuous, measurable improvement.

"Firstsource's leadership in verticalized Generative AI consulting combines internal solution maturity, co-creation models, and outcome-driven frameworks, helping clients adopt agentic systems aligned with business goals and deliver measurable operational impact."

Gowtham Kumar Sampath
Assistant Director and Principal Analyst, ISG