Leader in Customer Experience Services, ISG Provider Lens®, 2025
AI-First CX delivery, recognized for leadership in customer experience
AI redefines contact centers as strategic hubs fueling customer trust and enterprise growth. Firstsource is proud to be listed as a ‘Leader’ in the ISG Provider Lens® Contact Center – Customer Experience Services 2025, a guide for enterprises assessing providers to enhance CX in evolving digital landscapes. Firstsource is redefining CX through its UnBPO™ framework, an AI-first, modular, and autonomous approach that transforms traditional BPO models for measurable outcomes. With deep domain expertise strengthened by strategic acquisitions, it continues to drive superior customer results across industries.
Focused on global expansion, Firstsource is growing in key markets such as North America, the U.K., Ireland, and ANZ, using AI-driven, location-agnostic delivery to enhance efficiency and client proximity.
This study offers the following to business and IT decision-makers:
- Transparency on the strengths and weaknesses of relevant providers/software vendors
- A differentiated positioning of providers by segments (quadrants)
- Focus on the global market
With its UnBPO™ framework, strategic acquisitions and targeted geographic expansion, Firstsource is redefining CX by combining AI-first, modular architectures with deep domain expertise, delivering solutions that drive measurable business outcomes.
Schedule a Level 1 discovery.
- AI maturity mapped across your operations
- Benchmark against your vertical peers
- Where Kairos creates the most value, first
- Board-ready business case