Synexus, the world’s leading Site Management Organisation (SMO), has appointed Firstsource (NSE: FSL, BSE: 532809, Reuters: FISO.BO, Bloomberg: FSOL@IN), an RP-Sanjiv Goenka Group company and a global provider of customized Business Process Management (BPM) services, to review and support its customer communication touchpoints across the UK with the aim of creating real time responsiveness and dialogue, leading to an enhanced patient experience throughout the clinical trial process. The customer win marks Firstsource’s entry into the UK’s burgeoning healthcare industry.