RP Sanjiv Goenka Group

Sub Industry: BNPL

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Getting ahead of customer experience will pay off for BNPL players

Robinhood’s legendary tale of runaway growth carries an important lesson for today’s BNPL leaders. Robinhood’s rapid rise was nothing short of spectacular. The trading app grew from half a million in 2014 up to 22.7 million in 2021. Yet, as Robinhood experienced meteoric growth, customer service was strained, and the

Why merchant experience matters to BNPL growth

It’s a platform world and it’s only getting bigger; thanks to the Buy Now Pay Later (BNPL) boom. With BNPL, consumers can make bite-sized payments for purchases over time, either online or in-store. Think digital layaway. What was once old is new again. With mostly zero interest fees, BNPL is

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