RP Sanjiv Goenka Group

Services: DECC

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Harnessing omnichannel presence for the ideal customer service strategy

The shift in channels for consumer engagement and communication has become more pronounced than ever. Digital disruption is changing the way people communicate in their personal lives. Messaging tools like WhatsApp, Viber, Facebook messenger etc. have been growing in popularity among millennials. Brands are catering to this consumer communication channel

Omnichannel engagement: The key to better mortgage experiences

Customer expectations in the mortgage industry are higher than ever. Today’s savvy consumers are no longer chained to one device or limited to a single channel. They frequently switch between voice, email, chat, and social, and expect lenders to seamlessly meet their needs across channels and touchpoints. The cost of

A leading UK communications company increases website conversions by 250%

Background NOW TV is a leading UK-based telecommunications player that provides no-contract subscription internet television, broadband internet, and landline telephone services. Since its launch in 2012, NOW TV has changed the way UK viewers watch the latest movies, TV series and exclusive live sports through pay TV. Today, 4% of

Customer experience: Marketing’s new battleground

If brands are to stake their claims on customer loyalty – and attract more consumers through excellent customer service – it is vital that they understand who has responsibility for delivering second to none customer experiences.

Why customer experience is your secret weapon

The January spike is a key time for retaining old, and gaining new customers; and getting customer communications right could pay dividends when it comes to boosting customer loyalty and, ultimately, your bottom line.

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