The target audience of any campaign is becoming increasingly elusive in today’s evolving market that’s marked by an explosion of communication and communication channels. Successful Campaigns have surmounted this by relying on marketing analytics to know customers better and leverage insights for effective brand building. Marketing analytics is therefore not a ‘nice to have’ but a ‘must have’ tool in any serious marketer’s arsenal. Select from readymade options or get analytics experts to create a customised solution for specific marketing needs. But be sure to harness the power of marketing analytics for the best possible returns on your marketing budget.
Get the most of your campaigns by leveraging analytics for precise segmentation and maximizing marketing efficiency
The client needed support with customer service issues, where in only 45% of customer service requests were being adequately addressed due to underlying process inefficiencies. The client partnered with Firstsource to identify the root causes and create a strategy for improvement. The Firstsource solution delivered a seamless channel experience and reduced cost to serve.
reduction in cost-to-serve
cost savings by optimising the call-back process
cost savings by optimising data validation on website
The client partnered with Firstsource to support their operations during a critical system cutover project and to provide inbound customer service support. Firstsource successfully identified a range of opportunities and solutions for increasing operational scalability and improving operating procedures, deploying technology, facilities and recruitment in just six weeks.
to deploy technology, facilities and recruitment with a bespoke telephony solution
of flexible resources provided by Firstsource during peak periods
improvement over client in-house teams for AHT, calls/hour and schedule adherence
The client was struggling to address the challenges and inefficiencies of operating across six individual channels for customer servicing and partnered with Firstsource to help refine the customer journey and optimise channel performance. The Firstsource solution delivered reduced costs through contact avoidance, as well as a reduction in call volume.
reduction in voice calls
increase in contact avoidance
annual cost savings
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We deliver 24/7 customer support aided by advanced analytics, RPA and cutting-edge technology