Marketing Analytics

Stay ahead with focused and relevant marketing campaigns. Deploy analytics for effortless and smarter brand building

The target audience of any campaign is becoming increasingly elusive in today’s evolving market that’s marked by an explosion of communication and communication channels. Successful Campaigns have surmounted this by relying on marketing analytics to know customers better and leverage insights for effective brand building.  Marketing analytics is therefore not a ‘nice to have’ but a ‘must have’ tool in any serious marketer’s arsenal. Select from readymade options or get analytics experts to create a customised solution for specific marketing needs. But be sure to harness the power of marketing analytics for the best possible returns on your marketing budget.

Stay Ahead

Give the power of data and analytics to your marketing

Get the most of your campaigns by leveraging analytics for precise segmentation and maximizing marketing efficiency

  • Marketing Spend & ROI: Optimise budget allocation for your marketing campaigns by each channel with our solutions. Identify key growth drivers and estimate their individual or combined impact on each campaign. Unleash the true potential of your marketing strategy plan by partnering with us for real time insights on customer touch points, channel impact, portfolio balancing and macro-economic factors among others.
  • Segmentation: Accurate Customer profiling is critical to the success of any marketing campaign. Partner with us to create customer profiles that allow you to target the right customers for the right products. Additionally, leverage opportunities for cross sell and up sell strategies to boost revenues.
"The team at Firstsource have consistently been approachable, dedicated and knowledgeable in customer service delivery and the contact centre infrastructure.

The personal relationships between both organisations has been the recipe of the success. A good outsourcer will forge solid relationships with their clients, which Firstsource certainly did.

For this reason, we would have no hesitation in calling upon the support of Firstsource, should we need to, in the future."
Head of Customer Contact Centres
Global Transatlantic Airline Brand
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Why Firstsource?

"Leader" in the IAOP Outsourcing 100 List for 2017

This prestigious designation is granted only to the best and most disruptive BPO companies

Trusted by FTSE 100 & Fortune 500 companies

We believe in long term partnerships - over half of our clients have been with us for 7 years or longer

18,000+ people in 38 global delivery centers

We deliver 24/7 customer support aided by advanced analytics, RPA and cutting-edge technology

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