Rajlakshmi Raghavan is the head of Marketing and Communications and is responsible for driving the global Marketing and Branding strategy at Firstsource. Her focus areas include strategies to drive business growth and branding to position Firstsource as an employer of choice in the markets we operate in.
Raji joined us from Attune Technologies where she was the global head of marketing and was responsible for defining strategy and executing activities for corporate branding, PR visibility, social media & content marketing, digital marketing and lead generation. She started her career with Procter & Gamble and has been associated with McCann Erickson, Eventus India, Ajuba Solutions, Region Holdings and TalentSprint.
Raji has a keen understanding of both B2B and B2C products and services, and carries a wealth of experience from early-stage as well as large companies. During her stint in Ajuba, Raji won industry awards from NASSCOM and World HRD Congress for employer branding initiatives. She also won the Women Leadership Award from World HRD Congress in 2017.
Raji is an INSEAD alumnus and has a post graduate degree in Mass Communication and Journalism.