RP Sanjiv Goenka Group

From idea to execution:

AIML and GenAI solutions that deliver

Our AIML and GenAI services drive innovation at every stage, from data gathering and annotation to rigorous model validation.

Leading Fortune 100 companies
trust our AIML services
to enhance experiences,
improve efficiency, and
drive innovation and growth.

With our expert AIML & GenAI solutions, products get to market faster. Algorithms run smoother with less bias. Innovation thrives effortlessly.

Fortune 100 companies trust us to provide the top-tier data, advanced
technology, and specialized expertise to boost, speed up and refine their AIML and GenAI projects.

Our services are built for every stage of your AIML & GenAI journey

Our services cater to various data mediums including voice, text, video, audio, PDFs. Additionally, we provide solutions across a wide array of industries and business domains, spanning product development, marketing, advertising & e-commerce, trust & safety, sales, service, and data management. Our expertise extends to sectors such as big tech, fintech, e-commerce, gaming, entertainment, and beyond.

Data Collection

High quality, global data

From crowd data sourcing to in-person field data collection, our commitment to capturing real-world scenarios with precision ensures the generation of large-scale, organic data that's comprehensive, unbiased, and globally representative.

Sample use cases

  • Making AR/VR product development more immersive and realistic through real world data
  • Enhancing AIML model accuracy through organic data training
  • Personalizing pricing, ads and customer journeys by enriching customer data

Annotation and Labeling

Real time quality management

Utilizing cutting-edge methods like computer vision and NLP, we annotate diverse data types meticulously. Our robust quality management guarantees desired outcomes, with real-time monitoring ensuring data integrity.

Sample use cases

  • Autonomous Vehicle Safety: Annotating images of traffic signs, pedestrians, and obstacles enables safe navigation for self-driving cars.
  • Finding and filtering out fake news with textual data to improve reliability
  • Driving up search relevance through product image categorization

Data Editing

Usability and compliance

Streamlined data editing and quality assurance, including soft matting, enhancing and blurring imagery, text and videos for compliance, privacy and effective e-commerce listings.

Sample use cases

  • Anonymizing and edit sensitive information to comply with data privacy regulations
  • Avoiding infringement through blurring trademarks in ad images
  • Removing PII/sensitive info to protect users
  • Blurring violence/extremism for news platforms

Data Quality Assurance

Accuracy and standardization

Our wrangling, standardization and QA creates clean, structured data that’s globally relevant and accurate. Machine learning algorithms are trained more effectively. AI/ML models are more usable, and effective..

Sample use cases

  • Improving NLP task performance through better textual data
  • Delivering more accurate, helpful chatbot responses with higher model, rater quality
  • Improved marketing data for better, personalized targeting of users and customers

Model Validation

Improved GenAI, AIML effectiveness

We raise the bar on rigorous testing, output verification and real-time validation through human-assisted validation at critical stages. Enhance model performance. Address edge cases. Significantly improve accuracy and effectiveness. Every time.

Sample use cases

  • Enhancing payment security by validating fraudulent transaction detection
  • Increasing global usability of genAI through validating machine learning models for fairness across demographic groups
  • Optimizing dynamic pricing through validating market trend models

Content Services

Global reach and relevance

Our understanding of cultural nuances and linguistic diversity means that our models operate seamlessly across regions and languages. Cultural sensitivity. Contextualrelevance. On a global scale.

Sample use cases

  • Improving product listings, ads and checkout processes through localization
  • Expanding global customer support through multilingual chatbots and services
  • Translation and localization of websites, help centers and marketing collateral

From better compliance to safer driving, successful AR/VR product and GenAI launches, here’s how our clients are making it happen with Firstsource.

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Eddie Monteiro

Eddie is currently Chief Operating Officer at Educational Testing Service (ETS), where he sets and drives the transformation agenda across the company and has responsibility for all technology and operations functions in addition to the College Board, K-12, and teacher licensure businesses. He previously ran business and technology services at Pearson, where he built a global team to enable scalable delivery of enterprise functions. Prior to that, while at IBM, he held several executive leadership roles in the US, Mexico and Brazil across a diverse set of industries and clients.
Geetha Krishnan

Geetha Krishnan

Geetha Krishnan consults with the Indian Institute for Human Settlements in Bangalore as Senior Advisor and Head of Digital Blended Learning, where he spearheads their online learning and continuing education portfolio. Over 25 years, Geetha has played senior roles in diverse sectors such as academia, online learning, and advertising. In his last role as Director – Centre for Executive Education at the Indian School of Business (ISB), Geetha was head of the profit center comprising more than 50 open enrollment and long duration programs and spearheaded ISB’s foray into online learning by enabling their partnership with Coursera.
Susan Aldridge

Susan Aldridge

Dr. Aldridge is an Executive Higher Education Consultant to university presidents and ministers of education regarding business models and technology-enhanced education. She recently retired from Drexel University after serving six years as president of Drexel University Online overseeing more than 125 online programs. During her six-year tenure as President of University of Maryland Global Campus (UMGC), she doubled the university’s enrollment to 97,000 – to become the largest public American university. She also served as Vice Chancellor for Troy University’s Global Campus managing online programs and satellite campuses in 12 countries and 17 states.

Alan Greenberg

Alan Greenberg

Previously Director Apple Education EMEA and APAC, Alan led the team that built Education Podcasting and iTunes U. He has worked on the development of Apple Education mobile strategy, iOS Education APPs, and developed the SEED CSR project in China, a collaboration between Apple, Foxconn, and Pearson. Executive Board of WideCells Group Plc, Group CBDO, and EVP & Founder of Wideacademy; his working contributions include multiple technology engagements providing domain expertise across digital, mobile, brand, scale-up, international business development, and venture capital.

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