NOW TV is a leading UK-based telecommunications player that provides no contract subscription internet television, broadband internet, and land line telephone services.
Since its launch in 2012, NOW TV has changed the way UK viewers watch the latest movies, TV series and exclusive live sports through pay TV. Today, 4% of UK homes enjoy entertainment on their terms, without a monthly contract, using a NOW TV box.
In 2014, NOW TV engaged Firstsource to provide customer support using multi-skilled teams in India. Since then, a critical element of the partnership’s success has been online customer support, provided via webchat and web forms.
The partnership has been award-winning, with recognition at the ‘UK Customer Experience Awards’ over multiple years.
The 2016 launch of NOW TV’s new ‘Combo’ product, the UK’s first ever contract-free TV, broadband and telephone package bundle, meant the start of a new challenge for the partnership in terms of customer demand.
The new product launch created an unpredictable level of demand for support by customers signing up, which had to be handled quickly and efficiently.
NOW TV operates in a challenging market, with competitors rapidly expanding and improving their services. The Combo product offering posed a bigger challenge, especially with so many competing providers. NOW TV’s objectives for success were:
To improve customer experience for people signing up for Combo offers, NOW TV decided to launch an ambitious ‘Assisted Sales’ project. In essence, this would offer customers a webchat option with a knowledgeable advisor who could answer their questions and make sign-up easier.
The Firstsource solution started with effectively resourcing the new function. The existing India teams had perfected their record service levels on the standard NOW TV offering, but the introduction of both the new Combo product and the associated Assisted Sales support meant the additional demand had to be managed.
With that in mind, Firstsource moved the customer demand overflow to two new UK sites – Cardiff and Derry – where teams were multi-skilled across multiple lines of business. This enabled the India team to focus on daily standalone NOW TV customer service, with the UK team focused primarily on Combo and Assisted Sales.
With webchat playing a vital part in the NOW TV sales process, the Firstsource team delivered measurable business results, including:
"When contacting through webchat the advisers are always polite, friendly and very helpful. I totally love the service provided by the team and always feel reassured on any issue."