Reacting fast to meet varied servicing demands
Firstsource managed the complex operation across five sites with a joint client project team. To meet the predicted surge, we scaled customer support by recruiting 300 additional colleagues in a matter of weeks.
As the magnitude of the surge became clear and Firstsource gained insights into the types of incoming enquiries, we recruited and trained further 450 colleagues in coming months.
Firstsource helped the client meet demanding timelines, recruiting and on-boarding of 750-strong customer services team in as little as 12 weeks. We scaled up operations while maintaining full standards for vetting and training, resulting in:
Improving engagement by aligning customer experience to brand values
Customer experience should embody an organisation’s brand values. For lenders, balancing relationships and collections, empathy and assertiveness, services and costs lies in staying true to the brand. The below example illustrates how we’ve helped a global client drive growth by aligning services to the brand promise.
This media and global magazine brand had ambitious goals to grow its subscriber base, yet high attrition was making this impossible. They approached Firstsource for help to improve retention and drive new subscriptions.
Firstsource conducted an advisory project with the client’s leadership team. We identified that the client’s brand was not reflected in customer services which were very transactional. The speedy interactions missed opportunities to build relationships through personal customer service.
Firstsource created a customer experience strategy embodying client’s brand promise, vision, mission and customer needs. We defined six customer personas, each with a personalised support strategy and aided their rollout with a set of operational principles and day to day practices.
Firstsource helped to create a structured approach for aligning the client’s brand promise to customer support models. Armed with this new approach the client can go forward knowing how to navigate the shifting-sands of changing customer needs while keeping true to the company essence.