A key factor for the growth of any business is the acquisition of new customers and the retention of existing clients. While customer acquisition is a key goal, it poses challenges, including potentially high marketing costs and efforts needed to close a sale. Companies, regardless of size and geography are looking to:

	Expand their customer base
	Minimize costs and customer acquisition lead times
	Improve customer relationships by creating effective loyalty programs

• Increase the customer base through pro-active web chat using software tools such as LivePerson
• Provide better up sell and cross sell by leveraging inbound sales centers
• Deploy motivated and certified customer acquisition teams
• Leverage an extensive network of onshore and offshore contact centers
• Use i-lens®, which focuses on third party sales verification