" Firstsource has really embraced web chat services and adopted online customer engagement as a value added service to its clients that not only importantly improves the customer experience, drives up customer satisfaction and reduces costs, but also, delivers high sales conversion rates and additional revenues. Firstsource’s professionalism and approach to training its advisors in using web chat for delivering customer service and customer sales, has been first class. As a result, Firstsource and its agents have triumphed in our annual awards across a range of categories "