Business Research and Analytics
Market, customer and competitive intelligence are imperative to create the right business strategy and essential in today’s business environment. To sustain and improve their market position, companies need to:
- Track and analyze market trends,
- Improve their understanding of customer needs and pain-points
- Derive insights from market information which help in strategic decision making
Firstsource offers integrated business research and analytics solutions through its subsidiary, Pipal Research, a leading knowledge process outsourcing (KPO) company. Founded by former McKinsey consultants, Pipal delivers research services, including financial performance measurements to financial institutions. It gathers information from a range of reliable sources using advanced information management tools, multiple databases and sophisticated methodologies such as Knowledge Scope.
Firstsource offers customized end to end business research and analytics solutions

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Firstsource partners with financial institutions looking for KPO solutions to augment their business and market understanding.
Firstsource Business Research and Analytics service:
- Partners with clients’ to become an extended and integrated research team
- Provides cost-effective research and customized research frameworks
- Provides corporate and financial performance measurement
- Conducts unbiased and fact based analysis
- Provides insights on industry characteristics and competition
- Develops proprietary research products and reports
- Serves global clients “around the clock” by leveraging global partners in Canada, Europe and Asia