Ever increasing competition, pressure on reducing margins and declining ARPU necessitate adept and agile churn management. Companies are aware that it is costlier to get a new customer than retaining the existing one. In light of these challenges, the team at Firstrource helps companies in their “proactive” or “reactive” retention strategies by segmenting client base and analyzing data to determine a predictive client churn scenario. The customer churn management service helps chart out the strategic plan to reduce customer churn using the company’s call center expertise.
To know how Firstsource has helped a leading mobile service provider in its churn management initiative, please download this case study.